Proven practicestried, true — plus a few brand new
Tied to your bottom lineso you don't have to be
For business owners who want a real edge
Here's the honest version of why this exists. Most conferences run on the same model: pay a speaker an enormous fee, hand them a microphone, and call whatever they say for forty-five minutes a “keynote” — even when it's really just a pitch for their course, their mastermind, or their software. You paid for a ticket. They paid for a platform. You're the one sitting there.
We built this the opposite way. Every session on this stage has to clear one bar before it ever gets a slot: is this something a brick-and-mortar business actually needs, can we prove it works, and will it move your bottom line in real dollars — not just leave you with good ideas and no next step. If a session can't clear that bar, it doesn't matter how big the name attached to it is. No microphone.
That's the biggest way we're flipping the script on this event. But there's more to learn if you're interested below.
Okay, fine — it's also a genuinely great place to meet other owners doing exactly what you're doing. We just refused to let that be the whole pitch.
Four ways in. One weekend that changes how you run your business.
Every tier includes the full keynote lineup. What changes is how much of the weekend is built around you.
NowEarliest Bird
Sep 5, 2026Early Bird
Dec 5, 2026Regular
Standard
Get in the room.
$197
✓ Full main-stage keynote lineup
✓ 1 workshop per time slot (4 total) ▼
There are 4 workshop time slots across the two days, each running 7 to 15 concurrent options side by side. At Standard, you get into one open, walk-in workshop per slot — no advance registration, first come, first seated. The rest of each slot's full lineup is reserved-seat only, which starts at Plus.
✓ Full workshop access — any session, every slot ▼
Each of the 4 time slots runs 7 to 15 workshops at once. At Standard you're limited to whichever one is open walk-in per slot — at Plus, you can pick any of them and reserve your seat ahead of time instead of hoping there's room when you walk in.
✓ Meals both days ▼
Breakfast and lunch both days, on-site — and this isn't the boxed sandwich you're picturing. Full buffets, real chefs, food worth the seat. It's also prime real estate: the table you sit down at is full of other owners you haven't met yet, and by the time lunch is over, you won't want to lose access to them.
The shortest line at check-in, workshop entry, and meals — skip the main queue and the Fast Pass line both, at every point in the day they form.
✓ Elite Transportation Services ▼
Transportation support across both event days — the exact arrangement depends on final turnout, with details shared closer to the event.
✓ Premium lodging, one night ▼
One night of premium lodging — think mastermind-style accommodations alongside other Elite ticket holders. Lexington's lodging market is limited for an event this size, so it's first come, first served. No exceptions.
✓ Back Stage Passes ▼
Access to the speaker green room between sessions — a genuinely quiet space to sit, recharge, and talk with speakers off-stage, away from the crowd. Massage therapists are on hand whenever a few hours in a conference chair has you needing to unwind before you're back in the room.
✓ Private dinner with the full speaker roster and other Elite ticket holders ▼
A seated dinner away from the general event entirely — just the full speaker lineup and fellow Elite ticket holders in the room. Real conversation with the people running the stage, not a rushed handshake between sessions.
We built this event because we believe most business owners who attend both full days and genuinely work through the sessions will recoup the cost of their ticket many times over. But we don't want anyone walking away who honestly didn't get that opportunity — if that happens, that's on us.
*Applies to Standard tickets. To request a refund:
Attend both full event days and the keynote sessions.
Turn in a completed workbook with notes from at least 6 separate keynote sessions before you leave the venue.
We'll log that we received your workbook, confirm your attendance against our records, and review it against the offers presented in each session you documented. If it holds up, we'll send you a link to our refund paperwork within 10 business days. Our review is thorough, but fair. We're protecting the process for the honest majority, not looking for reasons to say no.
We truly don't want to put anyone in a position where they paid for value and never got a real shot at it. If this sounds fair to you, we'd love to have you — we think this could be one of the better decisions you make this year.
Not ready for the full weekend?
You don't have to lose your spot entirely. Two lighter ways in:
Standby — $99
Guaranteed online access, plus a shot at an in-person seat if one opens up. Non-refundable.